The friendship paradox is the phenomenon first observed by the sociologist Scott L. Feld in 1991 that most people have fewer friends than their friends have, on average.[1] It can be explained as a form of sampling bias in which people with more friends are more likely to be in one's own friend group. Or, said another way, one is less likely to be friends with someone who has very few friends. In contradiction to this, most people believe that they have more friends than their friends have.