Nivi: You summarized this entire tweetstorm with two words: “Productize yourself.”

Naval: Productize has specific knowledge and leverage. Yourself has uniqueness and accountability. Yourself also has specific knowledge. So you can combine all of these pieces into these two words.

If you’re looking towards the long-term, you should ask yourself, “Is this authentic to me? Is it myself that I’m projecting?” And then, “Am I productizing it? Am I scaling it? Am I scaling with labor or capital or code or media?” It’s a very handy, simple mnemonic.

Naval